Splintering and Audience-Focused Nature of the Modern Media – The Perceived Breadth of Coverage and Ethical Standards of the North American National Media

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The Relevance of Reason – Business and Politics

(Shown here with its Companion Volume, The Relevance of Reason – Society and Culture)

(Release Date: October 1, 2013)

(Brody and Schmitt Publishers, an Imprint of Summerland Publishing)(2013)

The Relevance of Reason – Business and Politics is the first book in Mack W. Borgen’s seven-book The Chance of a Lifetime series. It is available now, and you are invited to order copy by just clicking Amazon.com or BarnesandNoble.com. You may also order it directly from my publisher’s website at SummerlandPublishing.com. 

Please also kindly remember to ask for The Relevance of Reason – Business and Politics at your local bookstore, and post/reference/like The Relevance of Reason on your social media accounts. 

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Our Missing of Cronkite – The Splintering and Audience-Focused Nature of the Modern Media

          “We live in a modern world of splintered and audience-focused media and says-who cynicism. Historically, there were persons to whom a wide American audience looked to for knowledge, for guidance, for leadership, and even for comfort.  For our great grandparents, it was the reassuring, fireside voice of FDR. For our parents or grandparents, it was the velvet and calm voices of Walter Cronkite, Chet Huntley, David Brinkley, John Chancellor, and Eric Severeid. But now their successors — with the possible exception of Tom Brokaw and a few others — are harsher, more purpose-driven, and tightly organized. Information  has become tightly managed and packaged. Enhanced by the tools of technology such as the uses of medadata, the news is carefully tailored and targeted for specific audiences, age groups, and other demographics. ”

Extracted from Borgen, M., The Relevance of Reason – The Hard Facts and Real Data About the State of Current America – Business and Politics (2013), p. 6. All rights reserved.

The Perceived Breadth of Coverage by ‘Mainstream Media ‘ 

and Perceived Ethical Standards of North American National Media 

          According to at least one survey, only 10% of respondents stated that the mainstream media covered “everything they would want to read” and 23% stated that it “mostly” covered all relevant stories. However, disappointingly and even ominously, 55% stated that it did “not really” or “not at all” cover all of the stories. Despite the evolution and morphing roles of the practice of fact-checking especially in the context of political elections, it may be surprising for some that appr. 58% of the survey respondents felt the ethical standards of the North American national media were good” (or very good – 2%) whereas only 17% responded that such ethical standards were “low” (or very bad – 2%).

Extracted from Borgen, M., The Relevance of Reason – The Hard Facts and Real Data Abut the State of Current America – Business and Politics (2013), p. 292, citing Public Trust Survey 2011, Center for International Media Ethics (CIME)., All rights reserved.

 Ask for Mack W. Borgen’s The Relevance of Reason – Business and Politics at your local bookstore today or order it online at Amazon.com or BarnesandNoble.com..